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| Axiom
Estates' professional marketing skills enable you to plan,
price and promote projects better. Our holistic expertise
spans research, communication, enquiry management and sales
closure for efficient and economic marketing. Join hands with
us. |
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"We
estimate that almost 30% or more of the future residential
stock will be held by mezzanine investors comprising
NRIs, cross city buyers and other investors. This follows
the trend in developed markets like London or New York..."
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inEquilibrium?
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| Our Resources |
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Research & Analysis
Professional market analysis is the key to any successful property marketing. This requires in-depth knowledge of macroeconomic factors and industry data as well as local trends.
Axiom's Research Department collates information on markets, infrastructure plans and price trends to help you plan and price your development accurately.
"We estimate that almost 30% or more of the future residential stock will be held by mezzanine investors comprising NRIs, cross city buyers and other investors. This follows the trend in developed markets like London or New York..."
- inEquilibrium?
Marketing Communication
Advertisements, TV commercials, presentations, brochures, direct mail, catalogues, exhibition panels, e-promos... a host of communication material is required to promote a project.
Axiom's Communication Division has experienced copy and design professionals to develop publicity material and supervise its production, apart from liaisoning with the advertising and public relations agencies. |
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Internet Marketing
Internet has become a powerful marketing tool both in India and abroad. Our experienced internet marketing team plans and implements strategies for search engine marketing, social media and website optimisation.
Our Web Development Division runs the popular and dynamic website www.AxiomEstates.com featuring the properties of our developers, which attracts over 500,000 visits each year. This division also guides the development of project websites and internet promotions for developments under our exclusive marketing.
Database Marketing
Axiom Estates maintains a growing list of over 100,000 property investors, categorized by interest and budget, along with a cold HNI database of more than a million. For exclusive marketing we also organise databases specifically for the project.
Axiom Estates has expertise in all aspects of real estate marketing, be it print or TV, internet, social media or database marketing. You are assured of maximum response.
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Property Sales
A team of relationship managers and property advisers guides buyers through the final stages of the purchase process: answering queries, organising site visits, enabling choices and ensuring a smooth transaction.
The sales team is supported by sophisticated information, telecommunication and conferencing systems for seamless services. The state of the art Oracle CRM enables sophisticated analysis and reporting to improve responses. All members of the sales team are equipped with laptop, personal e-mail and mobile phone to achieve on-time response and enrich the service experience.
Enquiry Management
Enquiries received through various mediums like telephone, web, e-mail and client visit, are channelled by a 24x7 Enquiry Management Team. The team expertly identifies the buyer's property requirements, captures the enquiries in the proprietary Customer Relationship Management (CRM) system and then directs the query to relevant property adviser.
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| Our Experience |
| Axiom
has joined hands with investors and developers to help them
plan, develop, and market projects in Baroda, Jaipur, Hyderabad,
Kochi, Goa, etc. It is currently holding exclusive marketing
mandate for over 3 million sq ft of residential developments
across India. Among major projects on the anvil are: |
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| Zuari Garden City, Mysore |
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Zuari Garden City is a prestigious project by AxiomEstates under an exclusive marketing arrangement. The 75-acre development near Mysore comprising over 2000 apartments is the first real estate venture by the Zuari Group (formerly K.K.Birla Group). Axiom's role spans complete marketing consultancy and execution, including market research for determining unit type, size and price; marketing strategy, budgeting, development of advertisement designs, media selection and release and website development, apart from sales and after sales.
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| Mayavan, Vrindavan |
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Mayavan is a 100 acre plus destination home and resort complex being developed on the banks of the Yamuna by a reputed corporate group. AxiomEstates is not only handling the complete marketing strategy and execution, including sales and service, but has also played a critical role in the market and risk assessment, land sourcing and project planning since inception. |
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| Shantiniketan, Andul |
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Spread amidst 42 cottahs on the Andul Road, just two minutes away from NH6 and minutes away from Vidyasagar Setu and the world famous Botanical Garden, Shantiniketan from K. K. Infrapromoters offers blissful living spaces over 4 buildings of 5 storeys each, with 2 and 3 bedrooms apartments. Axiom's role spans complete marketing consultancy and execution, development of advertisement designs, media selection and release and website development, apart from sales and after sales.
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| Palolem Hills, Goa |
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Palolem Hills is an exclusive housing development just 600m from the famous Palolem Beach in Goa. It offers studio and 1, 2, 3 bedroom apartments with all the modern lifestyle amenities to go with panoramic views of the sea on one side and lush green forest covered hills on the other. Axiom Estates not only holds the exclusive marketing arrangement for the entire project, but also plays a critical role in its market research and project planning, media coverage, website development and advertising designs apart from sales and after sales services.
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