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Indian Real Estate News : Mumbai
Disney ties up with builders for Disney-inspired homes
Source: ET Bureau Jun 19, 2012
MUMBAI: Disney is tying up with builders across the country to set up Disney-themed residential properties. As part of the licensing agreement, builders will be able to create Mickey Mouse-shaped swimming pools or Cars-themed games in play areas and kids gym with Disney characters.

The company has already signed an agreement with Mumbai-based real estate company, Sunteck Realty, to launch Disney-inspired homes at its Rs 10,000-crore residential project in the suburbs of Goregaon.
"Branded residences are a hugely successful concept internationally and are now picking up in India. Globally, Disney has been present multitudinous in various spheres of home solutions and this association is a step towards taking our in-home category in India to the next level," said Roshini Bakshi, managing director, consumer products, retail and publishing at Disney UTV.

In India, Disney home products category spans home solutions that includes furniture, bedding, rugs, tableware and kitchenware, fans, paint, bath accessories, among others, where they have licensee contracts with companies like Bajaj for fans and D'Decor for beddings. It also has a licensing agreement with the Mumbai Indians IPL team for product merchandising.

"This will be our first venture globally in the real estate space for a project of this magnitude.We look forward to getting more real estate players on board to bring more and more Disney branded environments for our fans here", Bakshi said.
Kamal Khetan, chairman & managing director of Sunteck Realty said he was expecting the tie-up to help him garner sales from families who are rising kids and create a unique selling proposition in a slow market.

Tag: Real estate in mumbai, property in mumbai, apartments in mumbai
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